How to Host Successful Giveaways on your Blog

104 Flares Twitter 28 Facebook 4 Google+ 0 Pin It Share 72 StumbleUpon 0 Email -- Filament.io 104 Flares ×

Everyone knows that a giveaways can be beneficial to bloggers, if done correctly. They can help you gain new followers, reward current readers, and possibly land you future opportunities with brands. Just like with everything else in blogging, there are right ways and wrong ways to run giveaways. Below are a few tips to keep in mind if you want your giveaways to work for you.

How to Host Successful Giveaways

1. Include easy entry methods. 

Most people that enter giveaways do not want to jump through hoops just for a chance to win, so be sure that your entry methods are quick and easy to complete. Avoid having too many mandatory entries – in fact, I recommend nothing be mandatory other than a “give me a valid email in case you win!” type of entry.

It can be tempting to require newsletter signups or Facebook page likes, but these can land you in hot water (the latter is actually against Facebook’s TOS if you make it a mandatory). Plus, these are a turn off for many people and the number of entries your giveaway receives will suffer.

2. Avoid offering too many entry methods.

To go along with number 1, be sure that you aren’t offering 10+ giveaway entry methods. A long list of methods looks overwhelming to many entrants, and they are likely to move on to the next giveaway. The less they have to do, the better.

3. Don’t inflate your entry totals.

Avoid beefing up the total number of entries by making every entry worth 25 points. Base the number of entries for something on how much effort it takes. Leaving a blog comment, for example, should be worth more than a quick tweet or Picket Fence vote. A huge number of entries already received within 2 hours of your giveaway going live is very discouraging to an entrant. Plus, the inflation isn’t a true representation of how many entrants your giveaway gets.

4. Use a giveaway platform to manage entries.

Several companies have seen the need for platforms that manage giveaways for bloggers – take advantage of these! Rafflecopter is probably the best known (and the one that I have the most experience with), but some bloggers prefer Giveaway Tools as well. These tools make it easy to create and manage your giveaways as well as choose winners and verify entries once the giveaway is over.

5. Don’t run too many giveaways at once.

The more giveaways you run at once, the more time you will need to spend with promotion. Think about it – wouldn’t it be easy to focus on running 2-3 at once rather than 15? Some bloggers can in over their heads when they begin running giveaways, and they can quickly burn you out. This results in less promotion, which isn’t fair to the brands you may be representing. It can also harm your own efforts in gaining new followers.

Plus, if you spend an hour a day promoting giveaways, that’s time you are taking away from blogging or promoting your real content.

6. Promote giveaways as much as possible for maximum exposure.

If you want to run successful giveaways, you have to get them in front of people who will enter them. Submit your giveaways to the following places for free to increase their entries:

There are also several blogs that run weekly giveaway linkies that you can gain traffic from. Blogging with Simply Stacie has a great directory of more places where you should submit your giveaways.

Subscribe via RSS to have future posts delivered straight to your feed reader.

Sign up to receive updates delivered to your inbox!

About Kecia

As a blogger of over eight years, Kecia Hambrick enjoys sharing the knowledge she has gained to help others succeed. A self-proclaimed social media enthusiast, she is a WAHM to a two year old boy and has been married five years. She also blogs at SouthernGirlRamblings.com, and when she's away from the computer, you can find her reading, bowling, or watching movies with family.

Comments

  1. Thanks for including my directory!

    Great tips and I agree! I also use Rafflecopter and it’s my favourite form thus far.

  2. Great tips, thanks.

  3. Great tips! I agree that I don’t like when people inflate their entries. It’s so confusing and turns me off.

  4. I love using rafflecopter to enter giveaways, makes it easy.

  5. Great post. Although I haven’t done any giveaways recently, I did one once the old fashioned way, never again thanks to you!

  6. Great info on giveaway directories for a newbie. Thank you so much! I just went live with my first giveaway and this is helping me tremendously to begin promoting it. Thank you!

  7. Great tips! I couldn’t agree more! It IS overwhelming and a huge turn off when i see super high entries. It also makes me wide-eyed and frantically searching for the “exit”button when i see that I have to do 45,000 things to complete all the entries! Thanks for this post.

Trackbacks

  1. [...] giveaways is a good way to gain followers if you use Pinterest as your entry link. Here’s a helpful article from Basics 4 Bloggers on how to successfully host [...]

  2. […] Ways to Increase Your Pageviews How To Write An Effective About Me Page How To Host a Successful Giveaway How to Use Google Like a Pro
 Giveaways: Do’s & Don’ts
 What You Need to Know […]

  3. […] giveaways is a good way to gain followers if you use Pinterest as your entry link. Here’s a helpful article from Basics 4 Bloggers on how to successfully host […]

Leave a Comment

*

104 Flares Twitter 28 Facebook 4 Google+ 0 Pin It Share 72 StumbleUpon 0 Email -- Filament.io 104 Flares ×